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5 Hacks for Your Funeral Home Facebook Business Page

Facebook Business Page Hacks

Optimize your business page quickly, easily, and for free.

When was your Facebook business page last updated? It is crucial to be attentive and perform regular updates.  Especially as Facebook makes changes to it’s platform, this becomes a must for your Funeral Home. By doing constant maintenance you can optimize and increase engagement with visitors. Let’s get down to the hacks that your Funeral Home can use to keep a page compelling and encourage calls through your digital marketing strategy.

 

Logo Presence

Keeping your profile picture as your logo ensures an immediate connection to the centralized theme of your brand. With the exposure your logo will provide to you, the more loyal visitors you will gain and keep around. It allows users doing searches to find you quickly and know they are in the right spot.

 

About Your Page

This is your one chance to make the perfect first impression (other than your eye-catching images on the front of your page) – make it good and to the point. Focus on your story, the vision, and what you promise to your visitors. Keep in mind this section of your business Facebook page is searchable by Google and Facebook, so do your keyword research to ensure SEO rich content.

Third-Party Apps

There are many different third-party applications such as woobox.com that be integrated directly onto your Facebook Business page. Choosing the right apps depends on the objectives of your funeral home and what you are trying to accomplish.  If you are trying to build an email list, a sign-up form would benefit you. Or, if you are trying to gain followers and increase engagement, adding your Instagram and Twitter Feed would be a huge advantage for you.

Website URL

Carrying on from the third-party apps, there are also ways to get a direct link to your website from your page. As soon as a visitor clicks this designated tab, they are immediately directed to your website. You have the flexibility to direct it to the ‘contact us’ page, or simply the home page… this also depends on your goals and objectives.

Followers

One hack you can do right now to get more followers fast is to have all your employees invite their friends to like the page. Since they represent the brand daily, it is safe to say their friends list wouldn’t be surprised by this invite and as a bonus, majority of their friends list resides right in your community! Keep the cycle going by getting your employees to ask their friends to send invites out too!

Mike Hepburn
Providing Technology Solutions to the Funeral Profession for over 20 years. Worked in the family owned Funeral Home for 4 years previously. With my understanding of the challenges that Funeral Homes face every day, I like to try and get the owners to think outside of the box, remove the traditional methods, because todays consumer isn't yesterdays purchaser anymore!

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