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The Value of a Customers Review

Customer ReviewsThe truth is that there are quite a few different things which are going to determine the brand credibility of a certain company. One of the most important things, however, is always going to be the opinion of the actual customer which is usually manifested in the customer reviews. With this in mind, there is quite a lot of different market research which attempt to determine the amount of people who read and trust reviews. Some say that it’s about 79% while others claim that it’s over 88%.

Regardless of which one you choose to go with, the truth is that customer testimonials play a paramount role in promoting your product or service.

Customer Reviews are Highly Regarded

They are one of the most important things in every single business niche, including your own funeral home. Being this is a particularly delicate and sensitive industry field which requires tremendous professionalism, experience and care for the client. Performing a service of the kind in the tremendously devastating environment of the funeral requires quite a lot of effort, and that’s why people search for the best funeral home owners with trusted credentials and established reputation.

Customer Testimonials – Reputation Builders

Speaking of reputation, one of the most effective ways to do so is to publish customer reviews and let potential clients take a look at them. Even if there are some relatively negative reviews, if the positive ones prevail, you are going to reap a lot of success. People trust people, especially on the Internet. With so many different providers stemming from every corner of the web, it’s important to establish trust between the customer and the business. Customer testimonials are going to help you establish that trust in advance.

Even though you might think that running a funeral home wouldn’t require marketing, if you are ambitious and want to be successful in it, you have to regard it as business like any other. It needs to be promoted, and it needs to work on its brand identity so that it could attract customers.

With this in mind, it’s highly advisable that you start getting busy. Gather 15 testimonial documents (Send me an email, mike@yoursocialstrategy.com and I will provide you 15 pre-written testimonials to use) from satisfied customers and have your customers add them to Google Places and Facebook Reviews, even Yelp will help. You are going to quickly see the beneficial impact that this is going to have on your business. Testimonials are important – they are the cornerstone of building trust between you and your potential client. They are one of the most convincing methods of establishing a sound relationship prior to actually providing the service.

Remember these about Customer Reviews:

  1. Testimonials should come from your customer, and not you copying and pasting their reviews yourself. That will get flagged quickly
  2. Testimonials are best from local people in your community. This matters a lot
  3. Don’t be afraid of Negative Reviews. You always get a chance to respond or speak with the reviewer to get them to change their rating.

If you have any questions about Customer Testimonials/Reviews, please feel free to contact me anytime.

Mike Hepburn
Providing Technology Solutions to the Funeral Profession for over 20 years. Worked in the family owned Funeral Home for 4 years previously. With my understanding of the challenges that Funeral Homes face every day, I like to try and get the owners to think outside of the box, remove the traditional methods, because todays consumer isn't yesterdays purchaser anymore!

One Response to “The Value of a Customers Review

  • I’ve recently started a website, the info you offer on this website has helped me greatly. Thank you for all of your time & work. “So full of artless jealousy is guilt, It spills itself in fearing to be spilt.” by William Shakespeare.

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